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Post by account_disabled on Feb 14, 2024 4:26:16 GMT -6
Do research on how you can effectively help, involve team members in planning and get started. It’s also important to support issues that truly matter to your company. Don’t risk appearing tone-deaf or performative, as that can backfire. For example, in 2020, L’Oreal Paris joined thousands of other brands in speaking out against racial injustices and supporting the Black Lives Matter movement. worked with the company, Munroe Bergdorf, accused the company of racist and performative action. This brought immense public backlash to the brand, but, in the end, they were able to learnfrom this and begin taking steps in the right direction. L’Oreal Paris president Delphine Viguier spoke with Egypt Email List Munroe directly, and the two were able to have an open and constructive conversation. Shortly after this, L’Oreal announced that Munroe would be signing on with the company as a consultant on its U.K. Diversity and Inclusion Advisory Board. Munroe also noted that L’Oreal pledged to donate funds to U.K.-based charities that supported the fight against racial injustice and supported trans and gender-diverse children. Despite the negative start, L’Oreal was able to bounce back, learn from its mistakes and begin going forward as a better brand. If you want to take action as a company, it’s important to make sure your mission and motives align with the causes you are supporting.
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